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In the Press

East Sparta resident to play from CD on QVC
Monday, April 19, 2004 
Dan Kane Repository entertainment writer
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Flutist Dianne Williams will perform Friday afternoon for an audience likely to number more than 10 million people. 

It is the unlikeliest of venues for a musician.

Williams will play songs from her current CD, “Lovesong,” on the cable home-shopping network QVC.

She will appear between 4 and 6 p.m. on “A Host of Gift Ideas with Jacque,” which airs live from the QVC studios near Philadelphia. Viewers may then phone in to order Williams’ CDs “Lovesong” and “Simplicity.”

“I’m so excited,” says Williams, an East Sparta resident who began playing flute 20 years ago. “I never thought my first national stint would be on QVC. Next stop is Oprah!”

Williams’ music is soothing, reflective instrumentals. She plays the American folk song “Shenandoah,” the traditional English melody “Drink to Me With Thine Eyes,” Pachelbel’s Canon, and “The Swan” from Saint-Saens’ “Carnival of the Animals.” The title track of “Lovesong” is an original piece.

“It has melodies people can recognize,” Williams says about her wide-appeal sound. “A lot of music out there today is based on chords. It’s pretty but you can’t hum it. These are melodies you can become emotionally involved with.”

Williams could wind up being a regular on QVC, which has already expressed interest in marketing her Christmas CD, “Tinsel.” A pianist named Tim Janis performs 10 times a year on QVC. “At any given point, there can be 24 million people watching,” Williams says.

Her appearance on QVC came about by happenstance. A man approached her after a concert saying he had a friend who was a QVC rep. He sent Williams’ CD to his friend and the ball started rolling. After seeing a video of Williams performing, QVC honchos “decided I would be a good match for their audience,” Williams says.

Since learning of her live TV appearance, Williams has been shopping shopping shopping — for the right outfit,” she says.

“I will be playing my 14-karat gold flute on QVC. I call her Goldie. I’m a dork that way,” Williams says with a chuckle. 

“I never really watched QVC before,” she admits. “Now I’m hooked. I know all the different hosts. I even placed an order once.”

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